February 09 2022
Team Incite

Investing in Zero Acre Farms

February 09 2022
Team Incite
Zero Acre Farms

February 8, 2022
Incite Community,

Just last week, Zero Acre Farms announced their plans to brew up a new category of healthy oils and fats. Incite is so excited to support them and the enormous industry they're disputing. 

Vegetable oils — which in the last hundred years have become the most consumed food in the world after rice and wheat — are destroying our planet, and our health.

�� Ulet Ifansasti / Greenpeace

They’re destroying our planet because they’ve led to massive deforestation. Producing vegetable oils requires an enormous amount of space and resources, and is an extremely inefficient use of land.

They’re also destroying our health because rates of obesity, chronic disease, and diabetes have surged alongside growth in oil consumption.

But can a startup take on such a major problem? Face big food companies? And change such widespread consumer taste and behavior?

We believe that a new company, one that’s willing to upend the way cooking oils are typically made and delivered to consumers, is exactly what a problem of this scale and complexity requires. And when we found one that’s using an innovative new method of production (fermentation!) and appealing directly to consumers with its mission, it was game on. 

That’s why we're excited to support Zero Acre Farms on their mission to tackle this massive and important challenge. Zero Acre Farms is creating a new category of healthy oils and fats made via synthetic biology. Their new oils are already similar in cost to premium oils like avocado oil or extra virgin olive oil — making them a healthier and more sustainable alternative.

Read more about the Zero Acre Farms mission and plans on their website and in TechCrunch.

We’re looking forward to a future when inefficient and unsustainable use of our land, and the mass production of foodstuff that isn’t healthy, is a thing of the past.
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